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Cool Zone Air Conditioning & Heating

Average rating: 7 reviews

March 08, 2019 by Allison F. on Cool Zone Air Conditioning & Heating

Couldn’t have had a better experience, this is the only company I will use!

by Jennie E. on Cool Zone Air Conditioning & Heating

Thank you Cool Zone Air for stepping up to the plate so quickly and efficiently to replace two AC units at New Hope Church! This church provides an underserved area of Sunnyslope that gives a hand up to residents that are low income as well as the homeless!

by Kristien M. on Cool Zone Air Conditioning & Heating

Our experience was great. Fixed our problem quickly and explained what was going on. Also had them check on our second unit and he let us know that we would probably have the same issue soon so we went ahead and took care of it too. Also, he let us know that if we had an issue with that part within the year they would come take care of it under warranty. I Would recommend them if you have an issue.

by David E. on Cool Zone Air Conditioning & Heating

Great to work with for both my home and office.

by Leonore E. on Cool Zone Air Conditioning & Heating

Wonderful, polite, prompt, professional service from the receptionist to the technician. Affordable Prices. Thank you all! Absolutely recommend this Company.

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Customer Lobby

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Boosting Your...

Direct mail is an often overlooked but effective form of marketing. Many businesses can benefit from connecting with their clients through mail, particularly home service businesses.

In fact, customers find direct mail 43% less annoying than receiving marketing messages through the internet. Adding direct mailers to your marketing plan as a home services provider can connect you with your customers in a way they will actually welcome.

In this article, we’ll explain why direct mail matters and how you can use mailers to boost your business. Follow these tips to boost your response rate and ramp up your customer flow.

Why Direct Mail Still Matters

Americans love to get mail, with 56% stating they find joy in receiving mail. But direct mail is more than just a welcome alternative to endless emails. It seems that direct mail does elicit actions from recipients.

The USPS said that almost a quarter of those who received direct mail marketing communication went on to visit the sender’s physical location. This kind of communication is also easier for customers to process. Physical mail requires 21% less cognitive effort than internet-based marketing messaging.

Tips For Boosting Your Direct Mail Response Rates

So, here we are in 2021, and direct mail marketing still exists. In fact, it is actively thriving.

Where does your home services business go from here? How do you go about boosting direct mail response rates for electrical, plumbing, HVAC or any other home services you offer? Incorporate the tips below to see a boost in your direct mail response rates.

Personalize Your Communication

Don’t fall into the trap of being too generic. To optimize your response rates, add a bit of personalization to your communication. You already have some data on the prospect. Otherwise, you wouldn’t have been able to send your marketing materials to them in the first place. So put this data to work. With automated direct mail technology, you can add the name of the person you are reaching out to. You can also include details of previous interactions such as “welcome back” messages or offers linked to plumbing, electrical, carpet cleaning or other home services you have provided.

Add Color and Vibrancy

You need to make sure your messaging stands out from the crowd. Investing in a great physical mail design can go a long way in achieving this. Give your customers bright colors, smart designs and intelligent messaging. With the right service provider, you’ll still be able to achieve cheap direct mail. Meanwhile, the extra color and vibrancy will engage your audience. Deploying personalization and color together can help boost your response rate.

Focus On Your Service Area

A home services organization like yours varies from other businesses in that it is location-specific. This means you should limit your direct mail to prospects within your service area. Consider the specific needs of your local area — climate conditions and local events, for example — demonstrating your knowledge of the community.

Follow Up on Communications

Be sure to follow up on your communications. Develop a series of direct mail marketing messages and nurture your customers toward conversion.

While some audience members will be ready to convert immediately, others may need a bit of encouragement. Use customer data and automation to optimize this. For example, if a lead has already expressed an interest, you could remind them of your services and nurture them further.

On the other hand, if they have already converted in the past, you could offer support or a follow-up service to boost their full life-cycle value.

Bolster Your Brand

Tie your messaging into your brand. Use the same color schemes and visuals you use on your website. Be sure that your audience immediately recognizes who you are and what you offer. Use similar language in your web content and your physical mailouts to create brand harmony. All your communications should help to build brand loyalty and engagement.

Strategize Your Offers

Be strategic when it comes to offers. Perhaps winter is on its way, and you want to offer winterization services and heating repair to help your customers get ready. Maybe you have a specific service to tie into an upcoming holiday or event, like a tie-in with Thanksgiving or the Fourth of July. This kind of timely communication will energize your audience.

You can also build engagement and interest by releasing a series of marketing materials in the run-up to a product or service launch. This will give you a resource of qualified leads to draw upon when you complete the launch.

Final Thoughts

Your company provides vital services to your customers. But you still need to be able to get the word out there so that these customers know exactly what you offer.

Both online-based and direct mail marketing are important here. By combining the two, you can optimize your strategy. Follow these tips to start seeing an increase in your direct mailer response rates. Your customers and your team will thank you.

KEEP READING: Why It’s Not Tacky To Send Holiday Postcards From Your Business

The post Boosting Your Direct Mail Response Rates appeared first on Customer Lobby.

on 10/28/2021

Why It’s Not...

In a time when online shopping, virtual meetings and digital marketing reign supreme, actual cards and letters are obsolete and a thing of the past, right? Shockingly, no.

Moreover, sending holiday postcards from your company via snail mail can actually be beneficial to your business.

In this article, we’ll explain how to use direct mail in an effective and tasteful way during the holidays. Follow these tips to put your holiday mailing strategy in place.

Non-Digital Communication Is Still a Thing

In our increasingly digital world, sending a postcard with a holiday theme and greeting may seem like a waste of time, effort and money. If anything, the opposite is true.

A recent fact sheet put out by the Greeting Card Association pointed out some surprising information.

Americans buy around 6.5 billion cards every year.
Greeting card mail volume has increased four years in a row.
Holiday cards are still in demand with an increase in sales.
75% of card senders reported that they continue to send cards because “they know how good it feels” to receive a greeting.
About 65% of people surveyed expressed that getting a card or letter “lifts their spirits.”
80% of people agree that social media cannot replace physical greeting cards.
Millennials are leading the greeting card surge, now spending more money in the U.S. on greeting cards per year than the Baby Boomers.

Why You Absolutely Should Send Business Holiday Cards This Year

Sending your clients a holiday card from your company isn’t just about generating warm, fuzzy feelings—although that is a bonus. The effectiveness of marketing postcards comes in a variety of avenues. Sending holiday postcards is a marketing opportunity you should take advantage of.

Here’s why.

Goodwill

There is really no such thing as “too much” goodwill. Goodwill is a valuable, intangible business asset, supported by a strong customer base and good reputation, that can generate more profit and brand recognition. By connecting with clients and offering a positive message, you are not only building rapport with them but also making them feel important.

Your Brand

A holiday card can be a clever way to reinforce your brand. It is easy to incorporate your logo, business name, even your slogan. In most cases, holiday cards are displayed by recipient businesses as well. You will also be adding to your company’s brand by reinforcing your business personality—creative, responsible, loyal, appreciative, friendly or whichever positive trait you want to highlight.

Messaging

Whether you are trying to reacquaint with past customers or telling them about an upcoming sale, you can use your corporate holiday card to remind clients that you are there and why they want to do business with you. It’s a method that can be remarkably effective. It’s easy to ignore an email, but no one can resist opening a card.

Standing Out

While your competitors fall into the trap of thinking digital messages and greetings will be the best received, you can set yourself apart from the pack by sending a tangible, touching greeting. It shows that you value your clients enough to put some effort into wishing them well.

Whether you are using direct mail marketing regularly or seasonally, the positive, visual nature of the holiday postcard makes it an effective way to fortify your relationship with your customers.

Some DOs and DON’Ts for Holiday Marketing Postcards

As with any other marketing endeavor, you want to get the most proverbial “bang for your buck” from your holiday card campaign. Here are a few tips you can implement immediately.

Do Keep It Short and Simple

You’re not writing a letter to an old friend. You are saying “hello.” telling customers about something coming up, reminding them to transact with you or thanking them for their patronage. It’s fine to personalize the message, but remember that the card is meant to be seen by more people than the recipient.

Do Make It Aesthetically Pleasing

Good-looking cards are more likely to be prominently displayed, and again, one of your goals is to reach as many people as you can. You want a visitor at your client’s reception area to notice the card and notice who sent it.

Do Keep to Your Brand

There’s nothing wrong with incorporating some tasteful humor if your brand personality is upbeat, funny and bold. If you are a “fun” business but send something sobering and somber, it won’t feel right. Conversely, if you are a more “serious” brand, you don’t want to start goofing off in your card campaign.

Do Use High-Quality Imagery

The higher quality of an image you use, the more likely it will be noticed. Don’t use a low-resolution image, which can come across as tacky or cheap. Show your customers that everything you do is professional, even your holiday cards.

Don’t Be Overly Anything

Unless you know your client extremely well—and are sure it would be appreciated—you want to shy away from overtly religious imagery or messaging. Remember that one of your holiday card goals is to be seen by many people. You don’t want to alienate potential future customers by coming on too strong. The same goes for sentimentality. Don’t be super sappy. You still want to relay how professional you are. Of course, it goes without saying that you should avoid anything vulgar, controversial or unprofessional.

Wrapping Up

With the holiday season fast approaching, it’s important to start designing your mailers while keeping these tips in mind. In such a fast-moving world, customers will appreciate the extra time and effort you made to mail a holiday card.

KEEP READING: 5 Quick Tips to Help Home Services Providers Get Repeat

The post Why It’s Not Tacky to Send Holiday Postcards From Your Business appeared first on Customer Lobby.

on 10/14/2021

5 5 Quick Tips to...

Repeat customers are an integral part of any business. As a home services provider, you want to have customers come back to you for any home issue they have. This established relationship costs you less and benefits your overall profit.

Loyal customers offer several benefits to home service providers. This includes reduced marketing costs, increased referrals and a positive reputation for your business.

Loyal customers are four times more likely to refer a friend to a business and five times more likely to buy again. This is a stark contrast from people who haven’t used your business before. Your probability of selling to an existing customer is about 60-70%, while selling to a new customer is 5-20%. Understanding how to retain your customers will help drive business and customer satisfaction.

RELATED: Our 7 Best Email Marketing Tips for Plumbers

Tips for Acquiring Repeat Customers

Repeat customers should be the main focus for HVAC, plumbers, carpet cleaners, and electricians alike. Here are 5 easy-to-follow tips to help home service providers get repeat customers.

1. Send Email Reminders

Sending email reminders is a strategy employed by countless home service providers. Many home appliances require repeated servicing. This is often an after-thought of homeowners.

For example, it’s recommended that you have your carpets deep cleaned every 12 to 18 months. Homeowners may be unaware of this, so your reminder will be seen as helpful.

In these emails, you can promote your company and any offers while prompting them to make a service appointment.

2. Follow Up With Customers

Reaching out to customers is critical to ensuring they’re satisfied with your services. Following up is a terrific way to thank customers and get feedback, no matter how confident you may feel about your work. If they’re unsatisfied for any reason, you’ll have the opportunity to make things right. In turn, they will likely use you again in the future.

With your thank you email, you can also include a customer survey. This will give your customers the chance to share their experience, good or bad. You can use this feedback to directly address any customer issues to ensure they aren’t dissatisfied.

If customer feedback reveals you aren’t meeting standards, it could be time to make some big changes.

Following up with customers shows them you appreciate them and care about their experience.

RELATED: Online Marketing for Carpet Cleaning Small Businesses

3. Provide Quality Services

This may seem obvious, yet businesses of all sizes and industries overlook it. Businesses are often tempted to cut corners to increase profits, but this can result in poor results for customers.

One of the easiest ways of getting repeat customers is by doing great work. Be sure to implement protocols for your staff to follow to ensure every customer has the same experience. Investing in better equipment and providing more in-depth employee training are other ways to improve the quality of your services.

4. Engage on Social Media

One of the many ways of building trust with customers is to talk to them on social media. You want to make it easy for them to get in touch with you quickly. Along with telephone and email support, we recommend having an active presence on various social media platforms.

Social media allows you to respond to customers’ questions, thank them for compliments and address their concerns quickly and effectively. The latter benefit is critical to building trust and encouraging customers to seek out your services again.

YOU MIGHT ALSO LIKE: HVAC Sales Tips to Help You Close More Business

5. Start a Blog

Blogs are a wonderful way to encourage repeat business while attracting new customers. They can provide helpful information to people searching for services like yours. Providing value to people will set you apart from your competitors and invite new customers to your business.

Your blog can offer helpful plumbing tips, advice on how to lower your electricity bill or anything else that’s relevant to your business. What matters most is that your content actually offers value to the reader. If your content is informative, you can build trust with customers while promoting your brand through shares on social media.

In Conclusion

Customers are the lifeline of any home service business. Creating a stable foundation of loyal customers is key to making your brand a staple for that home service. Focusing on these easy-to-follow steps will give you a step above the competition and set you up for long-term success.

KEEP READING: Why Marketing to Existing Customers Boosts Revenue for Plumbing, HVAC, and Electrical Companies

The post 5 Quick Tips to Help Home Services Providers Get Repeat Customers appeared first on Customer Lobby.

on 09/23/2021

7 Our 7 Best Email...

Creating customer engagement and nurturing repeat customers is important for every business. For plumbers, it’s essential. You have plenty of competition. If you want to grow your business, you need to stand out.

That’s why email marketing is an absolute must. It’s one of the most affordable and effective forms of online marketing. Plus, you can get started with email marketing all on your own.

66% of businesses surveyed say they use email marketing to promote their businesses or communicate with leads and/or customers. If you are not among them, it’s time (past time, actually) to incorporate email into your marketing strategy.

In this article, we will discuss what email marketing is and why it’s important to use in your plumbing business. Follow these easy-to-implement tips, and you’ll be part of that 66% in no time.

Why Email Marketing Matters

The purpose of email marketing is to make customers aware of new products, discounts, and other services you may be offering.

Email marketing should be about educating your audience on your brand and services. Every message you create should bring value to your customers. This could be tips on fixing a clogged sink or information on how customers can reach you when they have a plumbing emergency.

Do you think email marketing is the boost your plumbing business needs to close sales and grow your customer base? Here are 7 of the best email marketing tips for plumbers.

Email Marketing Tips You Can Use Right Now

Everything starts with a plan, and so should your email strategy. You’ve decided that you want to use email for marketing and gathering leads—great!

Now you have to plan how exactly you will execute that. Follow these tips to get started, and you’ll be ahead of the game.

1. Plan Everything Out

In any aspect of marketing, planning things out can make or break your efforts. Laying out your goals and how you will achieve them should be the first step. The next step is to ask yourself the following questions:

How often do you want to send an email?
What type of messaging do you want to include?
Who will be sending the emails?

The answers to these questions will help you outline your goals for email marketing. This will allow you to plan out your messaging and how many emails you will send.

It will also give you the ability to measure your results. For example, you may have a goal of sending one email per week. Then, at the end of the quarter, you can go back and measure if your results reflect your goals.

2. Share Valuable Content

Good content is key to building trust and establishing yourself as an authority. Plus, there are plenty of ways to provide quality content that isn’t expensive or time-consuming.

As you think about content, think about what will be most helpful for your potential customers. That might include things like easy-to-follow how-to videos, DIY tips about home plumbing, or even guides homeowners can use to determine how often they should have plumbing maintenance work done.

While it might seem counterintuitive to give out free help, it sets you up to build your business in two ways. First, you’ll be building trust. Second, a lot of folks will quickly see how much goes into plumbing tasks. If they’re already paying attention to your content, they’ll be more likely to ask you for professional help.

3. Personalize Your Emails

People want to receive emails that they feel were written for them. That’s why emails with personalized subject lines are 26% more likely to be opened. An easy way to personalize is to include a customer’s first name in the subject line.

You can also send a happy birthday message to your customers if you have that information. Most email tools (even free ones) allow you to gather this information and personalize your emails.

74% of online consumers get frustrated with websites when content (e.g., offers, ads, and promotions) appears to have nothing to do with their interests. Be sure to send content to people that want to see it. This will make them feel like the message was written just for them.

4. Consider Automation

Automation is all about sending the right information at the right time, which is ultimately another form of personalization. Emails that are triggered to send after a subscriber takes action show that your brand is paying close attention to every customer.

Automation can also make scheduling out your messaging easy. You’re able to upload multiple messages and select when they should be delivered. This allows you to do all the planning at one time, saving you valuable time in your day-to-day.

Companies like MailChimp and Constant Contact offer free plans to get started with email marketing. Their easy-to-use platforms guide you through the process and help you automate each step.

The bottom line: With automation, more gets done—and the added productivity is of higher value.

5. Track Important Metrics

One of the benefits of using an automation service is tracking.

Email marketing is all about results. If you don’t track your email marketing performance, there’s no way to know if you’re getting the results you want. That’s where some key metrics come into play.

You’ll want to keep an eye on important stats, like your click-through rates and your open rates. Those two metrics alone will tell you a lot about how much your potential customers value your emails.

While this isn’t a necessary step, it’s important. Your email marketing won’t ever be truly strategic without it.

6. Always Proofread

Always proofread your emails! Emails that have multiple spelling or grammar mistakes can make your business appear unprofessional.

Once you’ve finished writing, be sure to read your email out loud to listen for jumbled language. Reading the email as a recipient will also help you catch any missing words or errors. If you have a second set of eyes around, have them take a look as well.

You can also run your content through something like Grammarly that catches mistakes and offers suggestions to improve your writing.

7. Length Matters

In emails, the shorter they are, the better. People don’t want to read a novel in their inboxes. Get to your point quickly and only include the information that matters.

Your subject line should grab the readers’ attention without being too long. The ideal subject line is 6 to 10 words.

The body of your email should contain short, easy-to-read sentences. Avoid long paragraphs and run-on sentences. The sweet spot for email length is 50 to 125 words.

Wrapping Up

Email marketing can seem overwhelming from a distance, but once you break it down, it’s easy to see it’s well worth the time and effort. Several of these tips are easy to implement immediately, and best of all, they’re free.

80% of professionals say email marketing drives their customer acquisition and retention. That means more customers are coming to you for their needs and staying with you when needs arise again. Now is the time to begin your email marketing so you can see results like those.

These are just a few of the best email marketing tips for plumbers. Just showing you care about engaging with your customers and putting out useful content is a great place to start.

KEEP READING: Why Marketing to Existing Customers Boosts Revenue for Plumbing, HVAC, and Electrical Companies

The post Our 7 Best Email Marketing Tips for Plumbers appeared first on Customer Lobby.

on 09/09/2021

7 Online Marketing...

Too many carpet cleaning small businesses opt out of online marketing. Some believe it’s too time-consuming. Others fear it will be too expensive. But in this digital age, investing in online marketing has never been more essential to driving revenue.

But if you’re not marketing your carpet cleaning business online, you could be missing out on valuable opportunities. That’s true for both new and existing customers.

In this article, we’ll give you an overview of why you should invest in online marketing, as well as our top 5 online marketing tips that work particularly well for carpet cleaners.

Why You Should Market Online

If you’re not completely convinced that online marketing is a solid investment for your carpet cleaning business, consider these stats.

The Power of Google

97% of people use the internet when looking for local businesses. Not only that, but searches for local services have steadily been trending up in the last few years. This suggests customers will continue to go online when looking for local services, like carpet cleaning.

Social Media

54% of the folks on social media actively use their social media accounts to research products and services. Sure, there’s plenty of other content on Facebook and Instagram, but the numbers don’t lie. There are potential customers there, too.

More Than a Website

Do you think just having a website for your small business is a complete digital marketing strategy? If so, you’re not alone. 92% of small business owners would agree with you.

Respectfully, we disagree.

While a website is an excellent foundation for digital marketing, it’s far from a complete strategy. However, consider how many small business owners believe that’s enough.

If you invest the time to take your strategy up a notch, your carpet cleaning business will really stand out.

5 Tips for Powerful Digital Marketing

There are several ways to approach online marketing for a small business. In this article, we’re focusing on options that are low- or no-cost and relatively easy to do on your own.

If you’re not sure where to begin, we can help. Here are 5 effective, practical tips to get you started.

1. Prioritize Social Media

Given the stat we included in the last section, this tip shouldn’t be surprising. Consumers pay attention to social media. You should, too.

But like your website, just having social media accounts isn’t enough. You need to have an active presence, too.

Begin by determining which social media network your target audience uses most often. Are they all on Facebook? Twitter? Instagram? You may have to make an educated guess, but that’s okay. You could also ask a few customers and see if there’s alignment in their answers.

Once you have an idea, focus on that one social media network to start.

While you can pay for posts, you don’t have to—especially not when you’re just getting started. But you should focus on content that your target audience will find helpful. Maybe share a couple of effective stain removal techniques. Or share information about how often homeowners should have their carpets cleaned. Or even offer a modest discount via social media.

As folks react to your posts, be sure to engage with them. That’s really what makes social media marketing effective.

2. Upgrade Your Website

We’ve mentioned a couple of times that a website by itself isn’t a digital marketing strategy. But make no mistake—you still need a website. It’s an essential part of marketing your business online.

Your website should represent your business—everything from your core values to the services you offer.

If your website feels a little outdated, it may be time to upgrade it. You can spend as little or as much as you want on this project. If you can afford it, we recommend working with a professional. You’ll get better results that way.

But if you can’t, just swapping out colors, fonts and images can make a big difference.

3. Collect Customer Reviews

Customer reviews are a fantastic way to give homeowners peace of mind about working with you. They make your business more credible and trustworthy.

If you don’t have any customer reviews to work with, all you have to do is ask. A simple email to recent customers is enough to get started. Plus, email has the benefit of being free.

You can (and should) also ask customers to complete Google reviews for your business.

When you’re ready to take things to the next level, consider working with an agency that specializes in customer surveys and reviews. While this comes with an expense, you’ll get much better insight into what your customers think about your services. And you can use that insight to make the customer experience even better.

4. Follow Up With Customers

Speaking of email, email marketing is an important element of any online marketing strategy for a small business. It’s also a great foundation for a full follow-up program.

Why do you need to follow up with customers? Because carpet cleaning is an ongoing need. Homeowners won’t just clean their carpets once. They’ll need to repeat the process periodically.

If you stay in touch with existing customers, providing them with valuable tips, promotional pricing, and ongoing customer service, you’ll be set up to get their business the next time they need their carpets cleaned.

5. Offer Add-On Services

Add-ons are extra services you offer customers who have already purchased a basic service. They’re a great way to improve revenue while providing value to your customers.

But that’s the trick. You should only offer add-on services if they genuinely benefit the homeowner.

If you try to get every customer to spring for upgraded services even when there’s no true need, you’ll get a reputation for being greedy and pushy. You don’t want that. Instead, simply offer the add-on. Explain its value and let the customer decide. You might offer the additional service at a “bundled price,” but beyond that, there’s no need to push.

How does this tie into digital marketing? Easy. Add-on services should be featured on your website. It should never be a secret that a customer can add an additional room to your services for a lower rate, for example.

Make sure your digital marketing includes this information. It’s an easy way to increase profits.

The Bottom Line

These online marketing tips can help your carpet cleaning business grow. Not only are they proven to work, but they’re also affordable.

Driving revenue through online marketing doesn’t have to be expensive, complex or time-consuming. There are things you can do right now, today, to begin.

Get More Business Now

The post Online Marketing for Carpet Cleaning Small Businesses appeared first on Customer Lobby.

on 08/26/2021

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